Faber-Castell® USA announces partnership with The World of Eric Carle

World of Eric Carle craft kits

Creativity for Kids® to launch selection of Craft and Activity Kits based on iconic children’s book, The Very Hungry Caterpillar.


CLEVELAND, OH, January 26, 2023 – The World of Eric Carle has partnered with Faber-Castell® USA’s Creativity for Kids® brand, to create a series of children’s craft kits featuring Eric Carle’s timeless story The Very Hungry Caterpillar, set to launch this Spring 2023. The partnership was brokered by The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle.


The Very Hungry Caterpillar Craft Kits from the Creativity for Kids line extends this classic children’s story beyond the book to a variety of thoughtfully chosen and inspiring craft and play activities. 

“The World of Eric Carle has long been adored for its ability to nurture a child’s love of literature and learning while encouraging imaginative play, so we are so very honored to partner with the literary license to continue our mission in enriching lives through creativity and self-expression,” said Scott Flynn, President/CEO of Faber-Castell® USA. “The recognizable illustrations of The Very Hungry Caterpillar come to life in six new craft kits for preschoolers, ages 3-6.”

“We are delighted to bring these two brands together,” says Jackie DeMaio, Licensing Director, The Joester Loria Group. “The partnership of Creativity for Kids and the World of Eric Carle will continue to foster children’s imaginations through engaging products that celebrate Eric’s love of art.”


The highly anticipated collection combines Creativity for Kids’ exceptional quality and “everything you need” crafting approach with Eric Carle’s beloved story and whimsical illustrations, giving young children thrilling inspiration for creative self-expression:


Ready to Grow Garden
Story Puppets
Fun Felt Shapes

Ready to Grow Garden

Story Puppets  Fun Felt Play
The Very Hungry Caterpillar My Book Tote The Very Hungry Caterpillar Craft & Play Pictures Creativity for Kids The Very Hungry Caterpillar Sticker Suncatchers
My Book Tote Craft & Play Pictures


Link to The Very Hungry Caterpillar Sensory Bin


About Faber-Castell

Faber-Castell® USA is headquartered in Cleveland, Ohio and is part of the global network of Faber-Castell companies in countries such as Australia, Brazil and Malaysia. Faber-Castell was founded more than 260 years ago as a pencil manufacturer and today is known for its high-quality, professional art supplies and fine writing instruments and accessories. In 1999, Creativity for Kids became part of the global network of Faber-Castell companies. The Creativity for Kids brand continues its well-deserved reputation as a consistent provider of quality, innovative, and thoughtful experiences for children that stimulate and encourage their natural creativity.

About The World of Eric Carle

The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle.  A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 169 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development. Licensing and merchandising programs are ongoing in the US, Japan, China, UK, Australia, and Europe. For more information, please visit:   www.Facebook.com/theworldofEricCarle

About The Joester Loria Group  

The Joester Loria Group, is an award-winning full-service licensing and brand extension agency, representing PepsiCo’s North America beverage brands; Frito-Lay’s Cheetos and Doritos brand; Constellation Brands Beer portfolio including, Corona Extra and Modelo Especial (#1 import beer in the U.S.); Kellogg’s portfolio of cereal and snack brands;  Ferrara Candy Company, Toyota and Lexus;  Papyrus; The World of Eric Carle™ including The Very Hungry Caterpillar; Miffy



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