Creativity Can collection of crafts in a can for kids to be imaginative
Are people who make sea monsters more likely to succeed? 1,500 CEOs surveyed by IBM think so. They ranked creativity as the #1 leadership trait required for future success.

Creativity Can


The Creativity Can Experience is a versatile, hands-on classroom tool for learning the 4C's of 21st century skills

Creative Thinking, Critical Thinking, Communication and Collaboration.

Build Your Students' Creative Confidence Today

Creativity Can® makes anything possible. Integrate Creativity Can in your classroom and inspire the next generation of creative thinkers.

Experience the hushed excitement from students as they open their own Creativity Can and begin to think, imagine, design, create, write and present. Each Creativity Can is filled with the same stimulating craft materials, designed to engage and inspire. Identical starting point, different destination.

Kids playing with Creativity Can

Creativity Cans:

• Open-ended, no directions or no “right vs. wrong” answers
• Filled with simple and fun materials that inspire creativity
• Ready-to-use containers
• Includes curriculum aligned with core standards
• Reinforces the 4C’s of 21st Century Skills
• Convenient – no need to shop around for supplies
• Highly engaging, highly tactile

Boy with his creativity can creation

Many applications for Creativity Can in your school:

• Creative experiences for the classroom, grade or entire school
• Relate to a STEM or STEAM project
• Professional development
• Family and community events
• Reduce test anxiety
• Counseling sessions
• After school activities

Creativity Can - Hands-On Creative Fun

Watch how to teach creativity in the classroom. Creativity Can is designed to let your students’ imaginations soar. Inspire the next generation of problem-solvers by developing their creativity, collaboration, communication and critical thinking skills (the 4cs of 21st century learning).

Professional Development & Team Building

Watch how to run a creative teacher professional development. The BIG Creativity Can School Packs are designed for professional development and small group team building exercises. Learn how to infuse creativity in your classroom.

Four kids playing with the creative can

Creativity for Kids, the brand that introduced America to a new toy category to promote childhood creativity nearly 40 years ago, is rallying for a Creativity Comeback. Recent studies indicate children's test scores have been declining since 1990 but yet "creativity" is essential for the future success of the human race.

Starting with the premise that "creativity can make anything possible," we developed the "Creativity Can." The Creativity Can, a small container of simple, colorful materials like pipe cleaners, googly eyes and yarn, encourages people of all ages to imagine and invent while while engaging in a brain-activating, hands-on activity and illustrate the power of creativity. The only instructions are to have fun and to be as creative as you can be. There is no right or wrong way to use the material. Creativity Cans develop imagination, problem-solving and critical-thinking skills needed for future success.

Creativity Can FAQs

Each Creativity Can includes more than 20 different items, such as feathers, bells, wood sticks, special papers, chenille stems, tubing, plastic wheels, foam shapes, glue and more. The materials and colors have been thoughtfully chosen for their ability to inspire breakthrough creativity. The complete School Pack includes 24 Creativity Cans and a printed Teacher Guide/Lesson Plan which links to core curriculum standards and provides ideas for implementation.

Although the outside packaging has different colors, the inside materials are exactly the same.

We made the Cans in a color palette designed to be fun and inviting, but also to spark a dialogue. For the curious student to ask, “are the cans different?” or “what do the colors mean?” is the perfect opportunity to illustrate each student has the same starting point or opportunity, but the results can be very different. No two creations are the same and that’s why we need creativity.

Social Emotional Language Connection: while the outside look may be different just like people, on the inside, technically, we are all made up of the same parts. It’s our experiences, how we express ourselves, our imaginations and the management of emotions that makes us all unique.

Yes, you could do that. We recognize many materials are often purchased directly by a teacher on a limited budget.

The Creativity Can is more than the sum of its parts.  The experience works so well because of the combination of the particular components, the fact that everything you need is already assembled in the Can, and the Can itself.  The Can is often used as part of the creation or saved to hold leftover pieces and parts.

Children respond to its appealing shape and the idea that the contents are a mystery. They express surprise and delight when they discover what is inside. This sets the stage for a special breakthrough experience that is totally different from the everyday norm and sets up an atmosphere where imagination and creativity flourish.

Since 1976, we have been making creative activity products under the Creativity for Kids brand. We are play experts, we are parents and we are teachers, so we know how children learn and respond to materials. Our developers have access to thousands of components in which we select those that inspire and encourage creativity. The materials are so simple and open-ended they spark new and unusual uses. And because they are accessible and low-tech, there are few barriers impeding students’ ability to manipulate them to achieve their desired results. Creativity Can School Packs meet or exceed U.S. safety standards as determined by independent laboratory testing.

The simpler the materials, the more students can keep an open mind. The Creativity Can Experience is often at the beginning of a deeper subject matter in which you want your students to be open-minded and ready to problem-solve, invent or brainstorm.

The Creativity Can is an easy, complete solution, ready to go without needing any additional materials. It’s convenience and versatility allow it to enrich a variety of educational strategies and curriculum objectives. No additional materials are needed for a unique and valuable experience which sparks creativity and invention.

We have had teachers write grants or ask the PTA to help fund the activity. We have also had teachers purchase one school pack, run the activity and then budget for the following year for the entire grade level.

Unlike makerspaces in schools or makerspaces in libraries, once the materials are used, the creation is not typically deconstructed. We find that most children want to take their creation home, or it gets displayed around the classroom.

For the items not used during class, we recommend storing the left over materials in a plastic bin. Those materials can be used on a lesson about recycling and upcycling (encourage students to bring items from home!), for starting your own makerspace in the classroom or creating a fast finisher corner.

The Creativity Can has many uses and generates other activities such as writing, puppet shows, videos and other dramatic presentations where the items created are employed.

The Creativity Can Classroom Experience is more than the “can” itself. It is the catalyst for engaging the students in a conversation about the topic of Creativity, eliciting their ideas and experiences, and underling the importance of creative expression and innovation.

The follow-up activities are also crucial. Having the opportunity to share and display their creations develops public speaking skills. The creations can be the main idea in a narrative, descriptive, expository, or persuasive writing piece.

Creativity should be incorporated into every classroom, lesson and grade level. Every child is naturally creative, the struggles is how to keep the creativity going as you get older.

The recommended grade for the Creativity Can Experience is 3rd grade or higher. K-2 can absolutely create, enjoy and play with the Creativity Can, they may need adult assistance in assembling, gluing and cutting.

For grades 3-6, Creativity Can works best when the objective is open-ended with one instruction – “create anything you want.” Creativity Can School Packs promote a safe project environment to teach trial and error, cause and effect, patience and problem-solving.

Creativity for grades 7-12 could be centered around design thinking, a hands-on interpretation of a lesson or a fun reward day.

Creativity Cans have also been used by professionals for an adult ice breaker or team building workshops. Check out The BIG Creativity Can for group team building activities or teacher professional development.