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Our Mission

Girl coloring with color pencil

We motivate people to bring their ideas into reality and express themselves by delivering inspiring product concepts. To be successful, we need to transform from being a product-driven to being a customer-centric and experience-driven company. As a brand we need to offer creative experiences and added value that inspire and delight our customers. This is the tangible benefit we offer our customers - so that they always choose Faber-Castell time after time.


We create customer experiences that inspire self-expression


Vincent Van Gogh

Sketch of Vincent Van Gogh

"I wanted to tell you about a kind of Faber pencil I discovered. They are thick, very soft and better quality than carpenter's pencils, the black they give is excellent and they are perfect to work on big sketches."

Vincent van Gogh to his friend Anthon van Rappard in 1883

 

Woman drawing with colored pencils Small girl smiling and coloring with a marker Man sketching and coloring with colored pencils

 

Present-day customer feedback


"About 20 years ago, when I was still quite young, my parents surprised me one day with a box of 12 watercolor pencils. This laid the foundation for my love of Faber-Castell. In particular, your graphite pencils are unparalleled!" - Jeany H.


"Coloured pencils from Faber-Castell when I was little. Lead pencils when I got older. Then a roller pen and fountain pen when I was fairly grown-up. I've been writing with these magical writing instruments my whole life!" - Hannelore E.


"I'd forgotten what a pleasure writing by hand can be. Thank you for this amazing experience!" - Armin R.

 

Woman using textliner highlighter in notebook Small girl coloring with colored pencils Man painting on canvas

We motivate people to bring their ideas into reality and express themselves by delivering inspiring product concepts.

 

Adult and child coloring together Woman sketching with monochrome pencils Child coloring

To be successful, we need to transform from being a product-driven to being a customer-centric and experience-driven company. As a brand we need to offer creative experiences and added value that inspire and delight our customers. This is the tangible benefit we offer our customers - so that they always choose Faber-Castell time after time.


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