Our Values

What do we do to reach our goals?

Stack of unsharpened color pencils

Entrepreneurial & Responsible

We act with an entrepreneurial spirit

Our entrepreneurial spirit drives us to be agile and seek new opportunities. We are visionaries and use our talent and skills to realize dreams. As a company, we work efficiently and collaboratively, to reach our goals. We take ownership of our actions.

Writing in journal Worker leaning on chair
Markers being put together in factory Scoop of blue pigment


Passionate & Enduring

We live a tradition of rethinking

Our future is built on the foundation set in place by previous generations. At the heart of the company is a tradition of enthusiasm, motivation, and dedication. We live a tradition of passionately believing in what we do and in walking the talk. We keep the glow and not the ashes alive.


Child with smiley faces drawn on fingers Man drawing with pastels
Factory worker's hand Work boot splattered with paint


Quality-Driven & Sustainable


We are determined to be the best

We do the right things and do them extraordinarily well. In everything we do, we strive for outstanding quality and results. One of our great strengths is the diversity of our teams. We act sustainably and continuously search for the best environmentally and socially friendly solutions to preserve our planet.


Inspecting Quality of Pen Pink Albrecht Dürer Watercolor Pencils
Tree Sprouting in a Hand Stack of Sharpened Color Pencils



Open-Minded & Ambitious


We are pioneers and dare to think fresh

We foster this mindset to create new products, services, and experiences. Constantly striving towards the new and better, we unleash everyone’s creative potential.


Boy holding up connector markers Baby coloring with colored pencils
Faber-Castell factory worker Factory assembly line